About Us

Caring for over 30 years

About Us

Celebrating 30 years of service and experience in Wales

For over 30 years, Ashdale Care Home (Ashdale Care Ltd) has been providing support to local residents of Pembrokeshire.

Ashdale Care Home constantly strives to provide the highest excellence in care and comfort for adults and older people and consider ourselves to be a diverse and dynamic provider.

We provide support mainly to those seeking a residential or nursing placement but can also provide care and support to people with complex needs arising from a range of disabilities and health conditions, including mental health issues, learning disabilities, and those that may have dual diagnosis.

Our Mission

Our Vision

Our mission is to provide support for the local residents of Pembrokeshire no matter their needs.


Our vision is to create a safe haven for people of Pembrokeshire to stay and feel welcome.


Our Values

Five core values which guide everything we do


Our principal focus is people.

Being supportive and caring with everyone we work with is why we are still here after so many years. We put the person at the centre of all we do and make sure that at the fundamental level we care about the individual. We care about the people we work for and the team we work with.


Being happy makes the lives of our team and residents better.

Being happy is important. Everyone is entitled to be happy – in their home, where they work and in the things they do. The people that support our residents are also entitled to be happy and by treating our team with respect and fairness and giving them opportunities to grow and succeed we engender a happy and vibrant organisation.


We act with integrity at all times and always do the right thing no matter how difficult that may be.

Acting with integrity makes us who we are. We hold ourselves to high moral and ethical standards and always take responsibility for our actions. We believe it is right that anyone we work with knows exactly what they can expect of us. We are transparent, open and accountable.


We embrace change and always want to learn more.

We believe that no one can ever stop learning. We constantly review how we are doing so that we can build on the good and change anything that is not up to scratch. We pride ourselves on being a learning organisation, building an ever evolving innovative and change embracing culture.


We know we are good at what we do and are proud to be a part of an organisation that pursues excellence.

We are justifiably proud of what our Company does, what we have achieved and where we are going. Our residents and staff are proud to be part of the team and what it means. We are proud of the high-quality service we deliver to our residents and proud of the team culture our staff thrive in.

Get in touch

Although our website aims to answer some of the questions you may have,
you are most welcome to visit Ashdale and see us for yourself.


Contact Us


Ashdale Care Home
Golden Lane,
SA71 4PR